These are just some of the solutions we offer to address all of your Internet business needs. Contact Us today for more information.
- User Friendly Web Designs
- Content Management
- Email Marketing
- Microsites
- Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
- Brand Identity Development
- More
User Friendly Web Designs
What makes a web design user friendly? The answer to that question is not as simple as you might think. Most people don't notice when a site is user friendly, but they definitely notice when it isn't. There are several standards that make a site easy to use. Some of the basic practices used on sites we develop include:
- Structured Organization
- Conveniently Placed Navigation at the top and bottom of each page
- Clear fonts that are easy on the eyes and selected to be viewable on any computer
- Available Site Map to quickly locate any page
- Optimized graphics for faster load times
We also develop sites using standards compliant, validated code. This ensures that your site will function well for as many users as possible.
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Content Management
The most important reason people will visit your website is for the content. A web site has to be more than attractive, it has to communicate your message and give your site visitors the information they are seeking. There are a couple of ways to ensure that your content is well maintained.
First, you can maintain it yourself at any time by logging into your customized web update system. The web update system is tailored to each individual site and web application we build, making it easy for site owners to manage their content.
Secondly, if you don't have the time or the inclination to do your own updates, we can offer you a maintenance agreement and we will take care of any requested content update.
Some clients combine these two approaches.
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Email Marketing
Keeping your customers and target audience informed about what's going on in your business is what email marketing is all about. Our system allows you to build your mailing list or use an existing one and then send custom emails with your branding. Once you have sent your message, we can show you detailed information about how effective your campaign has been.
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Microsites
Microsites are small sites designed for a specific event, promotion or highly targeted message. These sites typically exist side by side with your primary site on a subdomain or they can be hosted with their own domain. Having a microsite can be beneficial for both search engine optimization and search engine marketing. If this type of site would make a good addition to your overall marketing strategy, we will work with you to ensure that it effectively delivers your message, complements your brand and gets results.
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Search Engine Optimization and Search Engine Marketing
There are several factors that go into each of these areas. Search Engine Optimization (SEO) is about improving your ranking in the search engines so that people who are looking for what you have to offer will be able to find you. Search Engine Marketing (SEM) has to do with improving your site's visibility through paid (pay-per click) marketing strategies such as Google AdWords. When setting out to market your site, we can work with you to steer clear of mistakes that can actually lower your ranking or even cause Google to ban your site from their search results.
Brand Identity Development
We can work with you to develop and promote your brand. Consistent branding across all media is central to your marketing strategy. We will work with you to ensure that your website, business documents, and customizable social media pages are all in keeping with your business image.
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...and More
All businesses have unique needs. Momentum Web Works can provide you with custom application development, WordPress template designs, and many other services. If you have a specific need that you think can be addressed with a web application, please contact us. Use our Request a Quote page to let us know what your needs are and we will be happy to assist you.